Bowie State University (BSU), Maryland’s first Historically Black College/University (HBCU), is a rapidly growing member institution of the University System of Maryland (USM). The university is seeking a strategic, transformational, and inspiring leader to serve as Vice President for Marketing & Communications (VPMC). The VPMC will provide vision and oversight of enhancing the university’s reputation and achieving a higher level of distinction commensurate with the unprecedented growth of the institution and its rising profile.
The ideal candidate is an experienced and savvy branding expert with an extensive communications and social media background, preferably in higher education or an applicable industry. They are knowledgeable of trends, emerging technology, and marketing best practices in traditional media, social media, and public relations. Their career path demonstrates successful implementation of integrated marketing and communications strategies and the deployment of systems and talent to scale upwards. It is paramount that the VPMC holds a commitment to diversity, equity, and inclusion and can showcase institutional strengths through the lens of HBCU culture.
Bowie State University is building a bold future on a proud heritage. Founded in 1865, BSU is one of 12 constituent institutions of the University System of Maryland (USM). Ranked by U.S. News & World Report as one of the nation’s top 20 HBCUs, BSU provides high-quality and affordable educational opportunities for students with ambitions to achieve and succeed.
BSU offers 29 undergraduate majors and 39 master’s, doctoral, and advanced certification programs with special focus on science, technology, business, education, and related disciplines. A supportive environment empowers students to think critically, make new discoveries, value differences, and emerge as leaders in a rapidly changing global society.
This challenging and rewarding position requires a visionary leader who possesses exceptional judgment, strong management skills, and a deep understanding of and commitment to the mission, vision, and values of BSU. The most qualified candidates will have a track record of senior executive communications experience with demonstrated creative, proactive, energetic, and inspired communications leadership with experience managing productive teams. Candidates should be knowledgeable about emerging digital and traditional communications tools and technologies.
A complete position profile with instructions for application may be found above. Additional information about BSU can be found here: www.bowiestate.edu.
To assure full consideration, application materials should be received by January 8, 2024. The Search Committee will begin a review of applications in November 2023 and continue its work until an appointment is made.
Candidates should provide:
The search is being assisted by:
Monica Burton, Principal, email@example.com / (917) 825-2961
Concetta Stewart, Ph.D., Principal, firstname.lastname@example.org / (908) 341-2178
Elizabeth Alvarado, Ed.D., Research Associate, email@example.com / (202) 660-2543
Bowie State University does not discriminate against individuals on the basis of race, color, religion, age, ancestry or national origin, sex, sexual orientation, disability, marital status, or veteran status. The University provides equal access for employees and applicants for employment to all programs and services provided by the University both on and off campus, including reasonable accommodations to promote the employment of qualified individuals with disabilities and disabled veterans, unless such accommodations would impose an undue hardship on the University’s business. In addition, employees and applicants will not be subjected to harassment, intimidation, threats, coercion, or discrimination because they have engaged in, or may have engaged in, activities such as filing a complaint, assisting, or participating in an investigation, compliance review or hearing, or opposing any act or practice made unlawful. For the University’s full EEO statement, please visit https://www.bowiestate.edu/about/administration-and-governance/division-... resources/eeo-non-discrimination-statement.php.